The 7-Day Rule: How Constraints Spark Creativity

Seven days. That's our rule.

When we start building a new product, we give ourselves one week to go from idea to live. Not a month. Not "when it's ready." Seven days.

Why So Short?

It sounds aggressive, and it is. But here's what we've learned:

1. It Kills Scope Creep

When you have unlimited time, features multiply. "What if we also added..." becomes a dangerous phrase.

With 7 days, there's no room for "what if." You build what matters and ship. The End.

2. It Forces Hard Decisions

Day 3 arrives and you realize you can't do everything. Good. Now you have to choose.

These forced decisions often lead to better products. The features that survive the cut are the ones users actually need.

3. It Prevents Perfectionism

Perfectionism kills products. We've seen founders spend months polishing things that don't matter while ignoring things that do.

A deadline makes perfectionism impossible. You ship what you have.

What 7 Days Actually Looks Like

Day 1: Define the core problem and solution. What's the one thing this product does?

Days 2-4: Build the core functionality. No extras, no nice-to-haves.

Day 5: Design and polish. Make it feel good.

Day 6: Test and fix. Real users, real feedback.

Day 7: Launch.

But What About Quality?

Here's the counterintuitive part: our 7-day products often feel more polished than products that took months.

Why? Because we're not spreading effort thin across dozens of features. We're concentrating it on a few things done well.

The Real Secret

The 7-day rule isn't really about speed. It's about focus.

It's a forcing function that makes you ask: "What actually matters?"

*Want to see what we can build in 7 days? Let's talk.*